Wipicut Annotation
Sports Data Annotation

Sport expertise at the service of your data and AI

Human expertise serving sports AI: video annotation, dataset creation and performance analysis by Wipicut & Olona Sport.

Turn your sports footage into actionable data for your AI, performance and scouting projects. Wipicut combines a simple video analysis software with the field expertise of Olona Sport: a team experienced in sports data, video annotation, action timing, tagging and structuring of sports datasets.

Whether you're building an AI project, a tracking solution, a scouting platform, a performance analysis tool or a video service for clubs and players, we provide a dedicated team able to process your videos with precision, consistency and at scale.

A unique alliance

Software & human expertise

A rare combination of technology and operational know-how.

Wipicut, the software

The technology, the ease of use and the video environment built for sports analysis.

  • Multi-sport platform
  • Annotation and tagging tools
  • Integrated video workflow
  • AI-native roadmap

Olona Sport, the field team

Human expertise, football experience, annotation rigor and operational offshore capacity from Madagascar.

  • Annotators trained in football
  • Supervision and quality control
  • Large-scale production capacity
  • Competitive cost model

This complementarity gives Sport Tech companies, clubs, federations, academies, agents and AI projects access to a complete solution: tool, method, team, supervision and scalability.

Our expertise

Expertise in sports data annotation

From raw footage to AI-ready datasets — every step under control.

01

Sports video annotation

Sports sequences annotated frame by frame or action by action, tailored to your needs.

Objectif — Turn raw footage into structured data, usable by your analysis tools, AI models or sports teams.

PlayersBallPitch zonesMovementsDuelsRunsPassesShotsGoalsFoulsCornersOffsidesInterceptionsPossession changesSet pieces
02

Accurate timing & tagging

Every event identified with its precise timing.

Objectif — Essential for AI projects: model quality depends directly on the quality of training data.

Action startAction endPlayer involvedAction typePitch zoneAction outcomeGame context
03

Tracking & AI data correction

An expert human layer to supervise and harden your models.

Objectif — We help your models become more reliable through expert human supervision.

Player trajectory checksID swap correctionsPosition realignmentTracking loss recoveryOcclusion identificationBall trajectory checksData consistency control
04

Match setup & data preparation

All the match structure prepared before annotation begins.

Objectif — Cleaner, faster and more consistent processing from step one.

Team identificationKit colorsLine-upsPlayer numbersPositionsPitchMatch metadataPeriod segmentationSequence organization
05

Dataset creation for sports AI

Sports datasets tailored to your business objectives.

Objectif — You stay in control of the project. We deliver the production, structuring and quality of the data.

Event detectionAction recognitionPlayer trackingBall trackingTactical analysisPerformance analysisPredictive modelsAutomated scoutingVideo indexing
Our Wipicut video products

Ready-to-deliver video products

Alongside annotation services, we produce video deliverables already proven by Wipicut.

Video Report

A structured video report to analyze the key actions of a match, a player or a team.

Ideal for: coaches, video analysts, clubs, academies, players, agents.

Player Analytics

Player-focused video analysis: actions, decision-making, strengths, areas for improvement and match impact.

Individual progression • Scouting • Performance monitoring • Talent detection • Pitch to a club or agent.

Team Analytics

Team-focused video analysis: collective patterns, phases of play, transitions, defensive organization, attacking play and tactical schemes.

Match preparation • Post-match analysis • Staff debrief • Player education • Collective improvement.

Custom video production

Tailor-made video content for players, clubs, agents, sponsors and sports projects.

Video CV

A clear, professional format to showcase a player, their profile, key traits and best actions.

Player Best Of

A dynamic video highlighting a player's best sequences.

Sponsor clips

Short, impactful content to showcase a sponsor, a campaign or a sports partnership.

Social media content

Formats tailored for LinkedIn, Instagram, Facebook, TikTok or YouTube Shorts for player, club or brand visibility.

Wipicut in action

See our deliverables in video

Live demos of Video Report, Player Analytics and Team Analytics.

Video Report

A structured video report to analyze the key actions of a match, a player or a team.

Watch on YouTube

Player Analytics

Player-focused video analysis: actions, decision-making, strengths, areas for improvement and match impact.

Watch on YouTube

Team Analytics

Team-focused video analysis: collective patterns, phases of play, transitions, defensive organization, attacking play and tactical schemes.

Watch on YouTube
Dedicated outsourced team

A dedicated team based in Madagascar

Olona Sport provides trained and supervised teams to support your projects over time.

01Video annotation team
02Sports tagging team
03Quality control team
04Dataset preparation team
05Tracking correction team
06Video production team
07Operational support for AI sport projects

Our model is simple: you have the project, the tools and the goals; we bring the team, the method, the execution and the scale.

Why us

Why work with us?

01

Genuine sport expertise

Olona Sport is led by Stéphane Maurel, a former professional footballer for 10 years, with 15 years of experience in sports data, football video and innovative Sport Tech projects.

02

Operational experience

We understand the needs of clubs, players, agents, analysts, coaches, video platforms and AI companies.

03

Production capacity

We size a dedicated team to your volumes, your tools, your processes and your deadlines.

04

Quality & supervision

Every project includes quality control, human validation and a workflow adapted to your standards.

05

Sport Tech vision

We understand the field, the video, performance, scouting and the stakes of AI applied to sport — well beyond simple data entry.

15 years of references

A football ecosystem at the heart of our expertise

For over 15 years, Stéphane Maurel and the Olona Sport teams have been at the heart of the football industry through projects in video, sports data, scouting, performance analysis, player valuation and sport-applied technologies.

Reference players supported or analyzed

Our projects have involved players from the top leagues and international competitions:

Karim BenzemaHugo LlorisPierre-Emerick AubameyangDimitri PayetEden HazardAndré-Pierre GignacSteve MandandaMichael EssienYaya TouréDjibril CisséYohan CabayeÉric AbidalSidney GovouJuninhoAbdoulaye DoucouréKalidou KoulibalyFlorent MaloudaMathieu ValbuenaMamadou SakhoBafétimbi GomisMiralem PjanićTaye TaiwoGuillaume HoarauStéphane M'BiaNicolas Nkoulou

And many other professional players from European, African and international leagues.

Major clubs & institutions

Our teams have also worked in environments connected to top professional clubs, federations and sports structures:

  • Paris Saint-Germain (PSG)
  • AS Monaco
  • Olympique de Marseille
  • Arsenal FC
  • French Football Federation (FFF)
  • National and international federations
  • Training centers
  • Football academies
  • Agent and scout networks

Recognized Sport Tech partners

Our expertise has grown through innovative projects mixing video, sports data and new technologies:

IPlayersYour Soccer GamesMyCoachSport TotalFootball Database

Plus several specialized platforms covering: video analysis, scouting, sports performance, football data management, sports content creation and AI projects applied to sport.

The full football value chain

  • Individual and collective video analysis
  • Scouting and recruitment
  • Football database creation
  • Sports video content production
  • Player performance monitoring
  • Professional profile valuation
  • Sports data structuring and enrichment
  • Technology and AI projects dedicated to football
Use cases

A tailored answer for every profile

From AI companies to federations — we structure the team and the method suited to your project.

AI sports company

You're building a tracking model, event detection or video analysis.

We prepare, annotate, correct and validate your datasets.

Club

You want to analyze your matches, follow your players, prepare debriefs or structure your video archive.

We produce reports and sequences usable by your staff.

Agent

You want to showcase a player to clubs.

We deliver a Video CV, a Best Of or a professional player analysis.

Federation

You want to structure video data at scale.

We set up a dedicated team to process your volumes.

Video platform

You need to enrich your content with tags, data, events or metadata.

We handle annotation and quality control.

Our method

From scoping to delivery — a proven workflow

  1. 1

    Needs scoping

    We define your goals, sports, video formats, tools and quality criteria.

  2. 2

    Workflow setup

    We prepare the annotation process, tagging rules, naming conventions and validation steps.

  3. 3

    Dedicated team training

    We train annotators on your project, your tools and your standards.

  4. 4

    Production

    The team processes videos, annotates actions, corrects data and structures deliverables.

  5. 5

    Quality control

    A supervision layer guarantees consistency, accuracy and reliability.

  6. 6

    Delivery

    You receive your data, reports, sequences or content in the expected format.

Sports covered

Which sports?

Our core expertise is football, but our method adapts to other team and individual sports.

FootballFutsalRugbyBasketballHandballTennisCombat sportsIndividual sports on request
Got a project?

Let's build your dedicated sports annotation team together

Whether your need is tracking, tagging, dataset creation, video analysis, scouting or sports content production, Wipicut & Olona Sport can support you operationally.

Tell us about your project

Start a conversation

Describe your needs — our team will get back to you within 48 business hours.

FAQ

Frequently asked questions

Our core expertise is football, but our method adapts to other team sports (futsal, rugby, basketball, handball) and individual sports (tennis, combat sports) on request.